A Different Standard of Eating
You don't need another generic meal plan. You need consistency, quality, and performance-driven nutrition without sacrificing your time.
I work privately with a select number of clients to deliver high-quality, macro-tailored meals designed around your goals. Whether that's building muscle, staying lean, or simply operating at a higher level day-to-day.
Nutritional Analysis
Premium Ingredient Sourcing
Glass Container Delivery
About me
Yure Pires
I’m Yure, a Brazilian-born private chef and qualified nutritionist based in London. I design structured, performance-focused meal programmes for individuals and families who value consistency, discretion and elevated nutrition.
I work with a limited number of clients, including founders, professional athletes and senior executives, delivering tailored weekly meals that support their goals and simplify everyday life
Signature creations
Each dish is meticulously crafted to balance exceptional taste with precise nutritional targets
Crispy Salmon & Lemon Spinach
Omega-3 rich salmon with ancient grain quinoa and seasonal greens
Protein Power Breakfast Bowl
Açaí blended with high-protein yogurt, topped with chia, kiwi, berries and nuts
Free-Range Chicken with Sweet Potato
Lean protein with complex carbohydrates and micronutrient-rich vegetables
Grass-Fed Ribeye with Roasted Vegetables
Premium grass-fed beef, perfectly seasoned with herb-roasted root vegetables
Built For Your Needs
Plans & Offerings
Lifestyle Plan
Premium Plan
Elite (Limited Availability)
For busy professionals and families who want chef-prepared meals without thinking about planning, shopping or cleanup.
Lunch & Dinner - 5 Days (Mon-Fri)
From £275/week
For clients with specific performance or health goals. Precision nutrition, macro-calibrated menus and enhanced flexibility for high-performing lifestyles.
Breakfast, Lunch & Dinner - 5 Days (Mon-Fri)
From £375/week
Full daily coverage, including snacks, premium seasonal produce and concierge-level adjustments. You never think about food again.
Breakfast, Lunch, Dinner & Snacks - 7 Days (Mon-Sun)
From £575/week
What Clients Are Saying
Chadi R.,
Professional Athlete
Every meal is tailored to my goals, macros and dietary needs, without ever feeling restrictive.
Brian K.,
Consulting Executive
Yure gives me hours back every week without compromising on quality.
Alexander S.,
Tech CEO
Yure catered a birthday dinner at home that felt like a private restaurant.
Tips
Expert Nutrition Insights
01
Protein Timing
02
Micronutrient Density
Distribute protein intake evenly throughout the day (25-40g per meal) to optimise muscle protein synthesis and recovery.
Focus on nutrient-dense whole foods. Local, seasonal produce offers superior vitamin and mineral content compared to imported alternatives.
03
Glass Over Plastic
04
Meal Prep Strategy
Store meals in glass containers to avoid microplastic contamination and hormone-disrupting chemicals that compromise health.
Prepare proteins and complex carbs in batches, but keep vegetables fresh. This maintains nutritional integrity and optimal taste.
Start Your Enquiry
I work with a limited number of clients to ensure quality and consistency
I'll review your details and respond within 72 hours..